Tuesday, June 10, 2008
Dubbed MobileMe, it's a cloud storage service that enables push e-mail and real-time synchronization of calendar items, contact information, and other data on an iPhone without the need for a Microsoft Exchange server.
"Think of MobileMe as Exchange for the rest of us," said Phil Shiller, Apple's senior VP of worldwide product marketing, during a presentation at WWDC.
The Web-based MobileMe works with the iPhone's mail, calendar, and contacts applications in addition to working with Mail, iCal, and Address Book on the Macintosh and Outlook on Windows. Additionally, MobileMe offers online storage for documents, files, and photos.
During the presentation at WWDC, Apple showed how photos taken from a phone can be automatically uploaded to the Web-based MobileMe account for storage or to share with friends.
Apple also launched a site called Me.com, a portal where users also can manage their MobileMe accounts. MobileMe applications feature no advertisements and support a drag-and-drop interface, according to Apple.
The subscription-based service will be available on July 11. It's priced at $99 per year with 20 GB of storage, and subscribers can purchase additional storage capacity at $40 per year for 20 GB or $99 per year for 40 GB.
As expected, MobileMe is a replacement for the company's .Mac service. Current .Mac users will be automatically upgraded, Apple said.
See original article on InformationWeek.com
Wednesday, June 4, 2008
What is Google Trends
Google Trends is another free service that shows you online interest on any topic or keyword. It reflects what keywords people are searching for on a daily basis. All you have to do is go to the Google Trends website and enter a word. A graph then instantly pops up displaying, since 2004, how often the term is searched.
Google's tool can help online publishers tweak their content to maximize traffic from search engine users. Plus, it's a fun way to kill a lot of time.
Google Trends as a Keyword Tool
There are a number of free tools you can use to research how many times per day website visitors are likely to conduct a search for your target keyword. One example is Digital Point's Free Keyword Suggestion Tool. Using this tool, you can type in the keyword "bicycles" and the tool returns numbers that represent how many times that phrase is searched for, along with the number of times related terms, such as "tandem bicycles", are used in search queries. You can then drill down farther by clicking one of the results, such as "girls bicycles".
Using Google Trends, you can compare how often your target keywords are searched for in a matter of seconds. For example, let's say you're not sure which would be a more popular keyword, "bicycles" or "bikes". Open Google Trends in your browser by going to www.google.com/trends. Once the Google Trends tool opens, type "bicycles, bikes" in the box. You don't need the quote marks, but you do need a comma between each search term or keyword phrase you want to check. You can enter as many as 5 comma-separated keyword phrases at a time. When you're finished, click the Search Trends button.
Google Trends returns a color-coded graph that shows the frequency for which your specified terms were used in a Google search query for the past three calendar years. Using the bicycles, bikes example, you can see nearly instantly that the term "bikes" is used in search far more often than "bicycles" and that "bikes" has held this edge consistently over the entire time line. Therefore, those who are looking for bicycles in Google are far more likely to use "bikes" in their search than they would use "bicycles". You might logically deduce this on your own, since it's faster to type "bikes" than it is to spell out "bicycles".
Google Trends also allows you to compare at a glance the volume of news stories related to the keywords you're comparing and provides a bar chart that breaks down the results by selected cities, selected world regions and by selected world languages.
Finally, Google Trends will also show a hyperlinked list of news references to those keywords. The comparison graph will show when those references were published on the web.
Tuesday, June 3, 2008
AdBrite, Inc. is an online advertising firm based in San Francisco, California. It was founded by Philip J. Kaplan and Gidon Wise.
AdBrite serves ads on 58,740 websites, according to their published stats, and is the 10th largest ad network on the Internet, according to Media Metrix. Attributor survey ranked AdBrite as the 6th largest ad server in 2008.
AdBrite was originally founded as Marketbanker.com in 2002, and relaunched as AdBrite in 2004. AdBrite is backed by Sequoia Capital and has raised $35 million in three rounds of funding from Sequoia, Mitsui and DAG Ventures
On February 12, 2008 the company launched Spottt.com, a link exchange that enable sites to promote each other for free.
AdBrite’s real-time auction processes nearly 1 billion transactions between advertisers and publishers every day.
AdBrite brings together thousands of advertisers and publishers in a real-time auction for ad space. It’s like the stock market, only we’re a place to buy and sell online advertising, rather than stocks.
As advertisers set up their targeting parameters and create their ads, the ads are automatically entered in AdBrite’s auction, along with the corresponding bids. When publishers enable their site to run ads, the publisher zones created are automatically part of the inventory that advertisers bid for.
Here’s how it works:
- Every time a user views a page on the AdBrite network, our system determines the most appropriate ad to show to that user via a real-time auction. AdBrite OTX (Open Targeting Exchange) ensures that the lastest targeting technologies are deployed to serve the ad.
- For a given user requesting a given page, we find the pool of ads that match the appropriate ad format and user targeting criteria. For example, a young male user in New York viewing an entertainment site will draw from a different ad pool than an older woman in LA on a page about sports.
- Once we’ve defined the available pool of ads, we choose the highest yielding ad. For banner ads and Full Page Ads, we choose the ad with the highest bidded CPM (cost-per-thousand impressions). Auctions for text ad space factors in CPC (cost-per-click) bids and click rates of the eligible ads. In all cases, the highest bidding advertiser is charged one penny more than the second highest bid, regardless of the original max bid.
- Once an ad is shown, we store click data and other statistics to continue improving relevance and maximizing yield for participants in the marketplace.
AdBrite runs nearly 1 billion such calculations each day — one for each pageview on which we serve an ad.
Get ads from thousands of advertisers, including top brands.
AdBrite can help you monetize your site with advertising that fits the content and user base of your site. Our base of advertisers includes top brands like Live Nation, GM, AT&T, Verizon, and Target—at the same time, AdBrite serves ads on nearly 1 billion pages daily, providing massive scale opportunities.
Optimize results with full transparency and control.
The AdBrite interface is very easy to use – you can sign up online and run ads on your site in minutes. Once you’re up and running, your publisher dashboard will give you all the latest detailed information about every single ad that’s run on your site.
Try out a full suite of ad formats.
In addition to text and banner ads, AdBrite offers advanced options like our Full Page Ad, BritePic, Inline and InVideo ad types. These formats will allow you to show high-value ads without losing site real estate—and the multimedia formats let you take advantage of the photos and video clips on your site. Bottom line, you’ll earn more than with the standard options provided by most ad networks.
Tips To Maximize Your AdBrite Income
- Never start your pricing too high. It is better to error on the low side and get advertisers hooked, because then they will be willing to pay higher prices for your inventory when the pricing increases.
- Make sure your placement is worth buying, the popular sellers in the marketplace tend to be sites with the most premium inventory.
- Spend some time tagging your site and giving proper demographic information.
- In your site description provide ideas of advertisers that you think might convert well. You know your audience best.
- AdBrite is more successful if you sell a FEW premium placements as opposed to just MANY backfill placements.
- Allow a ramping period. AdBrite is a tool to help sell your own inventory, and think of it as a virtual salesperson for you. Any salesperson needs some time to gain traction. Just like an auction, the beginning price is never the final price.
- Entice advertisers with specials. You have full control to set pricing so make occasional specials to entice advertisers.
- Enable AdBrite auto pricing which will raise automatically as inventory sells, and lower itself as vacant inventory sits unsold.
AdBrite is a very good alternative to AdSense. Since January 2007 it is now possible to display AdBrite on the same pages as AdSense, as long as the competing ad formats don't look confusingly similar. If you want to earn a little extra money after being banned from AdSense then AdBrite is the program for you.
Saturday, May 31, 2008
SpyFu lets you see which keywords your competitors are buying and which ones they optimize their site for. Once you understand the competition, you can beat them at their own game or your can exploit their weaknesses.
From there you can drill down into Avg. Cost per click, Average cost per day and Estimated clicks per day. You can see additional information related to the search such as top advertisers of that keyword, list of other keywords bought by competitors, related terms and related concepts. You can also drill down into additional domain and company information
It has Advanced Analytics - When you subscribe, you have access to the entire SpyFu data set, not just the 5 or 10% you can see from on the free site. In addition to more raw data, you have access to a richer interface and more meaningful statistics.
Advanced Search - Advanced Search allows one to search by all the metrics provided on the site and allows you to focus on the data that’s most important to you. What’s more, you can save your Advanced Search results to Excel with the click of a button.
You can search for three types of things- terms, domains and company names.
It can Export to Excel all the data you need.
Friday, May 30, 2008
Use the free keyword suggestion tool from Wordtracker to help your website rank higher in the search engines.
What is WordTracker
Wordtracker is a web-based service that gives you the capability of finding the best keyword phrases for your website. Choosing the best phrases for your site is the single most important thing you can do to ensure the success of your site.Why? Because if you choose keywords that no one is searching for, then your site will never be found. Or, if you choose keywords that are way too competitive, your site will have a difficult time making it to the top of the rankings. Either way, your site (and business) loses.
Wordtracker provides everything you need to do keyword research, and it's a service that anyone who is serious about making their website a success needs to subscribe to - at least during the time they're creating new pages and working on building traffic.
When should you use each tool?
The Keyword Universe is the tool to use when:
· You're just starting out and you want to generate a list of relevant keywords
· You want to explore your market, find out what keywords other websites are using and expand your content
· You've reached a plateau with your PPC campaigns and you want to find more groups of keywords that you could develop
· The Keyword Researcher is the tool to use when:
· You collected a good seed list of keywords and you want to check out which are the most popular
· You've found some good keywords that are converting well on PPC and you want to see how those exact keywords are used in longer search terms
· You've got some keywords and you want to see how they can be combined and ordered to give you more.
Thursday, May 29, 2008
Keyword Spy is definitely the #1 most powerful keyword tool out there today. If you are serious about making great money marketing online, especially from PPC, then this is an essential tool that you must have.
KeywordSpy.com is a Keyword Research Tool that helps identify what keywords competitors use, with results actually reflecting what advertisers are using at the current time. - http://www.keywordspy.com/
Keyword Spy will literally save you hours of keyword research by making your competition do all the hard work! No more spending hours doing keyword research as you can just simply take the top converting keywords in your niche from the competition, and leave the rest behind. Once you join you immediately get access to the highest converting keywords for your niche from the huge Keyword Spy up-to-date database.
How it works
Know your competitor's online marketing strategies: You can also earn and even surpass what your competitors are making with Google Adwords and Overture. KeywordSpy gives you the key to their success: a good ad-campaign with the right keywords.
Beat them at their own game Now that you know what keywords competitors are using and how it generates money for them, you can use those keywords to drive traffic to your site and give your business the exposure it needs.
All is done with only 2 clicks How about a list of profitable keywords in seconds? KeywordSpy gives you all the keywords you need with just a simple click. The second click would enable you to download the keyword results using a text or excel file format. It's THAT easy.
Why It Works
There are more than 1 billion keywords searched every month by users around the world. Finding the correct ones for your website is not an easy task. Hundreds of hours must be spent in searching for the right keywords for one ad campaign. Your competitors know best, why not let them do all the hard work by spending time and money on keywords you in turn will use for your ad campaign. With just a few clicks you can create a large targeted keyword campaign. Only use keywords that are proven to generate sales and save money. Companies with a much larger list of keywords drive more traffic to their sites compared to those who have less. KeywordSpy helps drive traffic from competing sites to your own instantly, resulting in optimum exposure at the least amount of time and costs.
How to search for keywords?
Type in the “search bar” a generic term that describes your product or services, a result page will then flash onscreen. From the results, simply click on a domain and from there you may export the keyword result to either text or excel file.
How to search your competitors’ keywords?
Type in the “search bar” your competitor’s URL or domain name. A result page of the list of the keywords your competitors are using will then flash onscreen.
How can KeywordSpy help you?
There is no easy way to have a marketing competitive edge than to learn your competitors’ advertising strategies. Through KeywordSpy, you can pick and choose the keywords which suit your business needs and can tailor traffic to your website by waging a bigger campaign with search engines
Wednesday, May 28, 2008
Meta tags are important players in the game of search engine optimization.
Meta tag is close to being the most important step in getting your web site connected to search engines. Now Meta tag generation is as easy as 1-2-3 . A meta tag is a tag that describes a web page. For a broader definition, a Meta tag is a special HTML tag that provides information about a web page. Unlike normal HTML tags, a Meta tag does not affect how the page is displayed. Instead, it provides information such as who created the page, how often it is updated, what the page is about and what keywords represent the page's content. Many search engines use the Meta tags when building their indices.
Meta tag can be used for a wide variety of metadata (data that describes other data), but most site promoters focus primarily on the description tag and the keywords tag. Some search engines use the description tag as the first choice for a search engine listing, using alternate methods if the tag is missing. Some search engines may also use the keywords tag to reinforce the main topics of the page. Meta tags that are hidden from the visible page, such as the keywords tag, have been subject to much abuse over the years. When a search-rating factor gets abused, the natural reaction for the search engines is to de-emphasize the offending factor. This seems to be the case with Meta tags, as search engines increasingly seek "reputation" factors less directly controlled by the web site owner.
How To Do Meta Tags Right
There are basically 2 parts to a META tag: first is the META description and second is the META keywords. The description are what appears on a search. As you can see, if the description is too long, it'll be cropped as search engines only uses a few lines to describe the blog. An optimum number of characters to use for META description is 150 (including spaces and dots).
For META keywords, you can use as many words as you want, but don't repeat the same word too many times (more than 5) to avoid keyword spam. Crawlers can identify keyword spamming easily - which won't make it good either for SEO.
To create a META tag, simply copy the code below and rewrite your META description and keywords (the red text):
Then, place it in between the ..... section near the top part of your template XML code. It's best to put it just below the code.
Any software to help me create meta tags?
Yes, there are a few of these things about. One that I've been told of is at http://www.hisoftware.com/taggen.htm. I've not tried it out myself, but it looks interesting. I'm currently downloading a trial version, to see what its like. I'll let you know.http://www.ukoln.ac.uk/metadata/dcdot/ This site will automatically try and generate meta tags based on the Dublin core for you. Seems to work well, though its a little enthusiastic about the number of keywords it generates!
Free META Tag Builder tool. It directs you easily to build a META tag, create the HTML or XHTML code, and guides to paste it into your blog template XML code.Just for the fun of it, you can analyze your blog's original description and keywords by submitting your blog URL at the Free META TAG Analyzer before placing the new META tags in your blog - so that you can compare how it is indexed before and after the change.
Meta Tag Dos
1 Keep your title no more than 6 to 10 words long.
2 Keep your keywords meta-tag length between 200 and 500 characters.
3 Your description should be no more than 200 characters long.
4 You should have different meta tags on every page of your site.
Meta Tag Don’ts
Your page will be penalized if a search engine feels that you're using your meta tags to gain an unfair advantage.
1. Don't load your description with only keywords. A keyword-loaded description is grounds for exclusion from a search engine's database. Even if you get away with it, some engines use that description in its search results under your site's title. The true function of the description is to invite a click. It has to grab the attention of a human reader and convince her to click through to your site. Make your site description keyword-rich, but focus on the human reader.
2. Don't repeat keywords. You can safely repeat a word 3 times. Some people say it's 5 times. Maybe they're right. I'll stick to 3.
3) There is no need to index every single file that you've got on your site - just choose a few representative samples.